Concept & Story

W.Generation is born following a strong desire to combine ethically sourced and environmental friendly London sourced wool with a strong sense of fashion using intergenerational collaboration.

W.Generation Editions designs are created by Caroline in Marylebone, London. The designs are knitted handmade by an elderly association using only ethically sourced English Wool.

This intergenerational link is at the heart of our concept which is to create a London community breaking age barriers.

We chose Wool as our only fabric material, Wool being the only 100% natural and biodegradable material, which is in line with our environmental convictions to help build a cleaner greener planet